Strategic Solutions
At AMA, we’re both advisors and partners, guiding you with clarity and purpose. Whether you're simply looking for strategic advice to refine your vision or more in-depth support to bring your ideas to life, we provide a clear roadmap for success. You can lean on us to help you implement our recommendations or take them forward on your own. Whether you are starting up or scaling up, we’re here to drive meaningful results and lasting impact for your growth.
​
Businesses
Healthcare
Government
Nonprofits
Schools
Foundations
Startups
What we do
Services We Provide
Communications & Marketing
At AMA, we partner with you to elevate your brand through strategic communications and marketing. Whether you need to refine your message, engage your audience, or strengthen your market position, we bring fresh perspectives and tailored strategies that align with your goals. From enhancing your public relations and reputation management to crafting a cohesive marketing approach, we offer the guidance and hands-on support to drive meaningful results and long-term growth for your business.
Public Relations & Issues Management
We specialize in Public Relations and Issues Management to help organizations build strong reputations and navigate complex challenges with confidence. Our PR services focus on crafting compelling narratives, managing media relations, and amplifying your brand to reach key audiences. On the issues management side, we proactively identify and address potential risks, providing expert guidance to mitigate threats before they escalate. Whether it’s enhancing your public image or navigating sensitive situations, AMA delivers strategic communication solutions tailored to protect and elevate your organization’s mission and goals.
Crisis
Communication
In times of uncertainty, swift and effective communication is paramount. We guide you through challenges with proactive planning, rapid response strategies, and clear messaging to safeguard your brand's reputation and stakeholder trust.
Executive Onboarding & Leadership Transition Support
At AMA, we know that transitions can make or break a leader’s success. That’s why we’ve developed a specialized service to help organizations onboard their new marketing and communications leaders with confidence. If you’re looking to invest in your new marketing or communications leadership, let us help set them—and your organization—up for success.
Critical Incident & Security Services
Designed to fortify your organization's resilience from risk assessment to response planning, explore tailored solutions to safeguard your operations, assets, and personnel, empowering effective threat mitigation and preparedness.
Organizational
Management
Consulting
Unlock the full potential of your organization or business with our consulting expertise. From strategic planning to operational optimization, we work closely with you to identify opportunities for growth, streamline processes, and drive sustainable results.
what we're known for
Trusted Advisors
Welcome to AMA, where strategic thinking translates into measurable outcomes for our clients. We are dedicated to being your trusted advisors in navigating the complexities of today's business landscape.
With a wealth of experience and expertise, our team offers strategic solutions across a spectrum of disciplines, including professional development, organizational management, issues management, crisis communications, public relations, marketing, branding, DEIB and more.
We understand the importance of delivering tailored strategies that address your unique challenges and propel your organization towards success.
when you need us most
Executive Onboarding
Leadership Transition Support
With over 20 years of experience each, we’ve seen how critical the first 90 days are for new communications and marketing leaders.
We help build strategic clarity and focus, align leadership with organizational goals and accelerate trust-building with teams. The result? Leaders who hit the ground running and deliver value from day one.
our approach
Navigating the Complexities of Crisis
Communication
With a deep understanding of the unique challenges facing businesses, schools and organizations, we offer tailored solutions that prioritize proactive measures while remaining adaptable in times of crisis.
Our approach encompasses comprehensive risk assessments, customized proactive mitigation plans, and effective emergency response strategies, all aimed at fostering a culture of safety.
when you need us most
Critical Incident and Security
Empower your organization's resilience with our comprehensive Critical Incident and Security Services.
From risk assessment to response planning, our expert team offers a range of solutions tailored to safeguard your operations, assets, and personnel. Explore our services today to fortify your preparedness and mitigate potential threats effectively.
get to know us
Our Team
Stan Alleyne, Co-Founder + CEO
Stan Alleyne is a nationally recognized strategic advisor and communications expert dedicated to advancing social change through innovative communications, emerging technology, and creative partnerships. As the Co-Founder and CEO of Alleyne, Matlock & Associates, Stan guides C-suite leaders, government officials, nonprofit executives, and entrepreneurs in solving complex challenges and amplifying their impact through transformative strategies.
​
With a career spanning both the private and public sectors, Stan specializes in helping senior leaders and organizations navigate crisis communications, issues management, diversity engagement, leadership transitions, and inclusive communications. He regularly speaks at national conferences on these topics with a focus on reaching communities of color and marginalized groups.
​
Stan’s entrepreneurial spirit is evident through his work with UzObi, a healthcare platform revolutionizing advanced healthcare directives, and Vitals Aware Services, where he helped launch The Vitals™ App to improve public safety interactions for individuals with medical or mental health conditions.
​
Before founding Alleyne, Matlock & Associates, he was a Senior Consultant at Tunheim, specializing in diversity, equity, and inclusion initiatives for nonprofits, foundations, and educational institutions.
Before transitioning to consulting, Stan built a successful career in education, serving as a Chief Communications Officer for Minneapolis Public Schools and Buncombe County Schools in North Carolina.
Additionally, Stan served as Vice President of Diversity Engagement for the National School Public Relations Association, and led the creation of the organization’s first diversity, equity, and inclusion toolkit, now used nationwide by school leaders.
Jason Matlock, Co-Founder + COO
Jason Matlock is a nationally recognized leader in public safety with a career distinguished by a deep commitment to creating a safe, inclusive, and supportive educational environment while focusing on community accountability. With over 25 years of experience across law enforcement and school safety, Jason is widely respected for his expertise in school climate, security, and emergency management, regularly advising public institutions and education leaders across the country. His guidance is often sought at the national level for issues ranging from behavioral threat assessment to effective crisis response, particularly in complex, high-stakes situations.
​
He provides essential leadership and subject matter expertise on school safety practices to AMA clients. In this role, he oversees large-scale project implementations, manages critical partnerships, and ensures that best practices in safety and threat assessment are tailored to meet state standards and legislative mandates. He collaborates with multidisciplinary teams to refine security solutions, focusing on enhancing school resilience, fostering secure learning environments, and equipping staff with the tools needed to respond to threats and daily occurrences effectively. Jason also leads training initiatives, bringing his experience to topics such as threat identification, mitigation strategies, and compliance with emerging safety standards. His expert knowledge guides organizations throughout the process of designing an immediate response and developing long term goals for their desired climate.
Jason’s career began in law enforcement, where he served as a patrol officer before moving into a School Resource Officer (SRO) role. This transition inspired him to pursue a career in school safety, where he dedicated himself to fostering secure yet inclusive educational spaces. His most impactful tenure was as the Director of Emergency Management, Safety, and Security for Minneapolis Public Schools. For nearly 13 years, Jason led the department in transforming school security strategies to prioritize a holistic, student-centered approach. Under his leadership, Minneapolis Public Schools became one of the first major urban districts to reduce reliance on punitive measures and law enforcement, focusing instead on equitable practices that emphasized student well-being without compromising safety. It is this leadership that centers on not repeating incidents and cultivating relationships at all levels of the community.
​
Jason’s contributions to school safety extend far beyond Minneapolis. Through keynote presentations, workshops, and school board consultations nationwide, he continues to advocate for safety strategies that balance security with compassion. Jason’s work has shaped policies and influenced school districts seeking to foster environments that are both protective and supportive, providing a model for other districts grappling with similar challenges. Throughout his career, Jason has developed a vast skill and empathy for assisting stakeholders recover after unspeakable tragedies.
​
Jason earned his Master’s Degree in Public Affairs from the University of Minnesota-Twin Cities and holds a Bachelor’s in Law Enforcement.
Amy Sousa
​Advisor & Consultant
With over 20 years of senior-level marketing and communications experience, Amy Sousa brings a wealth of expertise to the AMA team, combining an advanced degree in public relations with a background in healthcare, nonprofits, and journalism.
Throughout her career, Amy has been passionate about helping people and organizations get "unstuck." As a problem-solver, she combines intuition with data-driven, evidence-based principles of persuasion. Since launching her consulting career in the fall of 2019, she has honed these skills further, developing a distinctive approach that blends strategy, creativity and business intelligence.
Her career spans both public and private sectors, where she has held senior positions in marketing, business development, communications, and community relations. Amy has been a trusted advisor to CEOs and has worked with a diverse range of clients, including small businesses, community hospitals, county health departments, physician groups, wellness programs, and health and human service organizations. Her efforts have earned her more than 20 national and regional awards.
Amy is also a dedicated small business champion, having supported entrepreneurs throughout her career. She currently serves as an advisor for the Santa Cruz County Small Business Development Center and Deputy Editor of Santa Cruz Vibes Magazine. Previously, she worked with the Santa Cruz County Chamber of Commerce.
Kaitlyn Beaver
Digital Communications Consultant
With extensive expertise in digital communications, Kaitlyn Beaver brings a dynamic skill set to the AMA team, including proficiency in websites, newsletters, social media, email campaigns, paid social, video marketing, search engine optimization, text communications, and more. Her ability to transform strategies into actionable results has helped countless organizations grow and thrive.
​
Kaitlyn’s career spans nonprofit, workforce development, and small business sectors, giving her a unique perspective on how to connect people, strategies, and solutions that drive impact. As the Success and Connect Team Lead for Dr. Sabrina Starling — international bestselling author, business psychologist, and founder of Tap the Potential — Kaitlyn has gained valuable insights into building high-performing teams and sustainable organizations.
​
Previously, Kaitlyn served as Digital Media Producer for EDSI, where she spearheaded a complete overhaul of the Pennsylvania agency’s digital presence, creating systems and strategies that elevated its outreach and engagement during her four year tenure there. In 2017, she helped launch Patriots Cove, a nonprofit dedicated to empowering veterans, first responders, and caregivers, serving as its director of marketing and development for six years.
​
A natural collaborator, Kaitlyn excels at creating a sense of belonging and connecting on a personal level. She is curious, dependable, and open to ideas that drive process improvement. Kaitlyn is passionate about helping businesses and organizations achieve their full potential.
Who we work with
Our Partners and Clients
Good Trouble
Center for Transformative Urban Design
How Can We Help You?
Take the first step by emailing us.